Smart Coat case study: social and print for a painting contractor

Smart Coat Painting and Construction paints, waterproofs and restores homes, condos, HOAs and commercial buildings in Broward County, Florida. Revna creates its social media and its print, vehicle and apparel pieces, working with the company's existing logo.

client
Smart Coat Painting and Construction
industry
painting, waterproofing and restoration
location
Broward County, Florida

the challenge

big jobsthat deserve to be seen.

Smart Coat works on large projects, from multi-story condos to commercial buildings, plus roofs, waterproofing and pressure cleaning. That work happens on a boom lift and rarely gets seen by the next client.

The goal was to turn every job into proof: before and after results, crews at work, and clear posts for each service, all in one consistent blue look.

The same look goes into the print and apparel the team uses in the field, from brochures and door hangers to the car door graphics, shirts and caps.

  • social media
  • trifold brochure
  • door hanger
  • pocket folder
  • vehicle graphics
  • apparel

01 · social media06

the job site, on the feed

Before and after transformations, crews on real projects, throwbacks and service posts for painting, remodeling, roof painting and pressure cleaning.

Before and after Instagram post of a commercial building exterior repainted by Smart Coat, by Revna Agency
Instagram post for Smart Coat remodeling services showing crew members installing interior trim, by Revna Agency
Instagram post for Smart Coat precision painting with a brush and blue paint can, by Revna Agency
Instagram post for Smart Coat roof painting services showing a worker on a red tile roof, by Revna Agency
Throwback Instagram post showing a Smart Coat crew on a boom lift painting a multi-story building, by Revna Agency
Instagram post for Smart Coat pressure cleaning showing a crew member washing a colorful outdoor wall, by Revna Agency

02 · print and apparel06

print, vehicle and team apparel

A trifold brochure and a pocket folder for proposals, a door hanger for neighborhood drops, car door graphics, and long-sleeve shirts and caps for the crew.

Trifold brochure for Smart Coat Painting and Construction showing services and customer reviews, designed by Revna Agency
Smart Coat Painting and Construction door hanger with QR code and contact details by Revna Agency
Smart Coat Painting and Construction presentation pocket folder with services wheel by Revna Agency
Smart Coat Painting vehicle door graphics with robot mascot, phone number and QR code by Revna Agency
White long-sleeve Smart Coat Painting work shirt, front and back, by Revna Agency
Embroidered Smart Coat Painting and Construction trucker cap by Revna Agency

results

one look,on the feed and on the job.

Smart Coat shows its projects consistently online and carries the same look on the materials, vehicles and apparel its team uses every day in Broward County.

Revna is a creative agency based in Deerfield Beach, working with contractors, home service companies and local businesses across Broward and Palm Beach counties.

Need content and print that make your crews' work visible? Let's talk.

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