Built To Impress Epoxy case study: a brand that flows like epoxy
Built To Impress Epoxy installs epoxy floors for homes, businesses and industrial spaces, from garages and pool decks to countertops. Revna created the full brand: logo, brand guide, business cards, door hangers, flyer, letterhead, yard sign and apparel.
- client
- Built To Impress Epoxy
- industry
- epoxy flooring
- scope
- residential, commercial and industrial
- services
- brand identity and guide · print · apparel
the challenge
a finish peopleshould recognize at a glance.
Epoxy floors are sold on how they look: the gloss, the depth and the way the color moves. The brand had to carry that same feeling, and still read clearly on a door hanger or from the street.
BTI also works across very different jobs, from a garage or a pool deck to a commercial space, so the identity had to feel premium without looking like it only serves one kind of client.
We built the identity around one idea, the way epoxy flows and settles, and documented it in a brand guide so every piece after it stays consistent.
- logo and variations
- brand guide
- business cards
- door hanger
- flyer
- letterhead
- yard sign
- apparel
01 · brand identity03
one symbol, built from the material
The symbol is a square filled with layered waves, a reference to epoxy as it is poured and settles. A deep navy palette, the Poppins family and versions for light, dark and one-color use are all documented in the brand guide.
02 · print and apparel06
from the door to the lawn
The waves carry through every piece: business cards, a door hanger for neighborhood drops, a letterhead, a yard sign that lists every application, a promotional flyer with a limited-time offer, and team shirts.
results
a full system,ready from day one.
Built To Impress Epoxy has a complete identity and a brand guide, with every print piece ready for the field: cards, door hangers, flyer, letterhead, yard sign and shirts.
Revna is a creative agency based in Deerfield Beach, working with contractors, home service companies and local businesses across Broward and Palm Beach counties.
Starting or refreshing your contractor brand? Let's talk.
more brands
more work.
your brand could be next.
Tell us what you are building and what it needs to achieve.
start a project