Architectural Foam Florida case study: a new name, built from the column up
A Pompano Beach manufacturer of EPS architectural foam, formerly New Foam Design, needed a brand for its new name. Revna created all of it: the logo and identity, an interactive website, the product catalog, the storefront graphics and ongoing social media.
- client
- Architectural Foam Florida
- industry
- architectural foam · building materials
- location
- Pompano Beach, Florida · projects across Florida
- services
- logo and identity · web design · catalog and print · social media
the challenge
decades of experience,a name nobody knew yet.
The company had spent decades fabricating EPS and polyurethane mouldings for builders and homeowners as New Foam Design. When it changed its name to Architectural Foam Florida, the reputation stayed, but the brand had to start from zero.
Its buyers are contractors, architects and homeowners who need to see a profile before they order it, and many do not realize that the cornice, the brackets or the columns on a Florida facade are foam. The new brand had to look as solid as the product and make a catalog of hundreds of profiles easy to browse.
We built it around a classical column: a mark that reads as architecture at any size, navy and gold for confidence, Bebas Neue and Helvetica Neue for a clean technical voice. Then we carried it into every piece the company uses to sell.
- logo and identity
- website
- interactive house tour
- 23-page product catalog
- storefront graphics
- social media
01 · brand01
a column for a name
The logo turns a classical column into the first letter of the brand, with a ribbon that echoes a moulding profile. The identity sets primary and one-color versions, a standalone column mark, the type pair and a five-color palette of navy, gold, steel blue, light gray and charcoal.
02 · website01
architecturalfoamflorida.com
We designed and built the website around one idea: look closer, the details are foam. An interactive tour takes the foam details off a Florida house as you scroll, then puts them back one at a time, from cornices and brackets to arches, columns and bases. Visitors can dress the facade themselves, follow a custom piece from drawing to installation, and jump into product pages for each profile.
03 · catalog02
the product catalog
A 23-page catalog that organizes the full line by family: shutters and louvers, arches, brackets and wall caps, mouldings, window sills, columns, caps and bases, trim, cast coral pieces, the installation steps and how a hard-coat moulding is made. Every profile is drawn as a clean technical illustration with its product code, so a contractor can specify it in one look.
04 · storefront01
the storefront
Window graphics for the Pompano Beach office: the logo and contact panel, a navy panel listing the products and a gold panel for the installation supplies, with the column pattern from the identity along the base.
05 · social media06
social media for builders
We run Architectural Foam Florida social media: product spotlights, educational posts for contractors, fabrication behind the scenes, installation tips and client reviews, all in the navy and gold of the identity. A few recent posts:
results
one brand,from logo to catalog.
Architectural Foam Florida now sells under one identity everywhere: the website, the catalog contractors keep on file, the storefront in Pompano Beach and a social feed that explains the product to builders and homeowners across Florida.
Revna is a creative agency based in Deerfield Beach, next door to Pompano Beach, working with contractors, manufacturers and home service companies across Broward and Palm Beach counties.
Changing your company name, or launching a product line? We build the brand, the catalog and the website together.
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