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A set of motion graphic videos for Hoegaarden's social media and digital media, including its Black Friday campaign.
the project
Hoegaarden has one of the most recognizable aesthetics in beer, and the videos had to feel like it from the first frame. We designed and animated short pieces in Adobe After Effects for the brand's social channels and digital media, in square and 4:5 formats.
The work covers seasonal content, the brand ritual and the Black Friday campaign, with pacing built for fast scrolling feeds.
01 · motion graphics04
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