This project involved the creation of a motion graphics video for Guaraná as part of the brand’s promotional campaign during the 2022 FIFA World Cup.

The video was developed to capture the energy and excitement surrounding the tournament while supporting the brand’s marketing initiatives during one of the most important global sporting events. The goal was to create a dynamic and engaging visual piece that could quickly attract attention and reinforce the campaign’s promotional message.

Our work focused on motion graphics design and animation using Adobe After Effects, combining brand elements, typography, and graphic transitions to create a visually engaging experience. The animation was designed to maintain a strong connection with Guaraná’s vibrant identity while delivering clear and impactful communication.

The final result is a promotional motion graphic that reflects the festive atmosphere of the World Cup while strengthening the brand’s presence during the campaign. The video helped communicate the promotion in an energetic and visually compelling way aligned with the spirit of the event.