This project involved the creation of a motion graphics video featuring Budweiser and Budweiser Zero, developed for Ambev to be displayed at trade shows and industry events.

The objective of the video was to create a dynamic visual piece capable of capturing attention in busy exhibition environments while reinforcing the presence of both Budweiser products. Because trade show spaces are filled with competing visuals, the animation needed to be bold, clear, and engaging even at a quick glance.

Our work focused on motion design, animation flow, and visual storytelling, ensuring the content remained aligned with Budweiser’s strong and recognizable brand identity. Graphic elements, typography, and color were carefully incorporated to highlight both Budweiser and Budweiser Zero while maintaining visual consistency with the brand’s guidelines.

The final animation was optimized for large event screens, allowing it to function as an impactful visual asset that strengthens brand visibility and supports Ambev’s presence at industry exhibitions and promotional events.

By combining motion graphics with brand focused design, the video helps create an engaging visual experience that reinforces Budweiser’s identity in high traffic trade show environments.