This motion graphics project was created for Beck’s as part of a retail marketing campaign designed for in store displays.

The video was developed to be shown on digital screens located at points of sale inside supermarkets and retail environments. The goal was to create a visually striking piece that could quickly capture attention and reinforce the brand presence in a busy shopping space.

Our work focused on motion design, visual composition, and rhythm, ensuring the content remained dynamic and engaging even in short viewing moments. Strong brand colors, typography, and graphic elements were used to maintain alignment with Beck’s visual identity while maximizing impact on retail screens.

Because point of sale environments are highly competitive visually, the animation was designed to be clear, bold, and easy to understand at a glance. This helps the campaign stand out and strengthens brand recall during the purchasing decision.

The final result is a motion graphics piece optimized for retail screens, helping Beck’s enhance visibility and reinforce its brand presence directly at the point of purchase.